Wildfire Word of Mouth – The fun, fast and effective ways to grow your business or your career
It’s no secret that most people now use word of mouth as their number one means of informing their decisions. Whether you are a business owner, a professional, a writer or philanthropist, the need to engage word-of-mouth marketing and develop relationship capital is no longer a luxury – it’s a necessity of success. Find out what it takes to create truly effective word-of-mouth attention for what you do.
You will learn:
- Why having fun can help you play bigger and create a bigger impact
- What relationship capital is & why you need it
- Why some things spread like wildfire & others don’t
- How to be one of “the few” who influence “the many”

Fertilizing The Corporate Grapevine – using word of mouth to create your dream-team high powered fun business environment
When positive word of mouth is not fostered within an organization, negative word of mouth flourishes. Learn the techniques and principles of fostering a fun, supportive workforce that celebrates success and eagerly looks for improvement.
You will learn:
- The principles of fostering positive word of mouth
- How to influence how others see you

Influence and Leadership – The secret to ever-expanding success
Most influence is created by only a small percent of people. Do you know what it takes to be one of the few that can influence the many?
You will learn:
- What creates influence
- When and how influence spreads
- How to become one of the few who can influence many
- How to use your influence for effective leadership

Management System Magnificence! – Creating a business culture where change and improvement are celebrated.
Do your employees roll their eyes when discussions of your management system arise? Is the water cooler chat predominantly complaints and fears? The best plans of management can be undermined by subversive word of mouth. Understand what it take to get everyone playing on the same team and fully engaged in your organization’s success.
As a former member of the authoring committee of the ISO 9001 standard, Teresa understands intimately the importance of corporate culture and word of mouth, in creating and maintaining an effective management system.